To help get you started with your award submission, we’ve pulled together some resources you might find useful;
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C4 Insight: Mirror On The Industry
Channel 4’s award-winning Mirror On The Industry research project annually tracks representation levels in TV Advertising.
The 2022 insight has just been released and is a major reason why Disability is the award focus for this year.
The VT below provides some helpful insights that you might find useful.
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How to create an award-winning entry
In the below VT, you’ll hear from twice-awarded winner creative agency AMV BBDO, who will let you in on their top 4 tips on how they created their award-winning entries.
AMV BBDO won last year’s competition which focussed on the representation of Age in advertising – they produced a ground-breaking TV ad which brought to life the realities of the Menopause in a truly real, moving and at times a humorous way!
But not only did AMV BBDO win last year, they also won back in 2016 when we first launched The Diversity in Advertising Award, focussed on Disability.
Michele Oliver, VP Marketing at Mars, described the campaign as “the most successful campaign for an 80-year-old brand that we’ve had for over a decade!
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Useful Links
Please note, these materials are supplied purely as a useful starter resource and are published here without any direction on how they should be used. It is not a condition of the award that these articles, or any views contained within, should be included in your entry. Equally, you are free to include insight, opinion and guidance sourced elsewhere from this list in your entry instead.
Scope: The social model to Disability: https://www.scope.org.uk/about-us/social-model-of-disability/
Scope: Disability Terminology: https://www.scope.org.uk/campaigns/end-the-awkward/
Channel 4: Disability Support: https://www.channel4.com/4viewers/help/physical-impairment
